Last updated: March 3, 2026
This Privacy Policy explains how Smart Living in Germany (“we”, “us”) processes personal data when you visit our Beehiiv-hosted publication and when you subscribe to our newsletter.
1) Controller
Controller (data controller) under the GDPR: Anna Mezhova
Address: Pflugstr. 18, 10115, Berlin, Germany
Email: smartliving.coexist983 (at) slmail.me
Impressum: https://smartliving-de-impressum.carrd.co/
2) What this policy covers
This policy applies to:
3) Newsletter platform and website service provider (Beehiiv)
We use Beehiiv to operate the website and to send our newsletter. Beehiiv processes personal data on our behalf as a service provider (processor), for example when you subscribe, receive emails, or interact with newsletter links.
Depending on your actions and our settings, this can include subscriber data (e.g., email address), delivery data (e.g., bounces), and engagement data (e.g., opens/clicks).
4) Data processed when you visit the website
When you access the website, we (and our service providers) may process technical data, such as:
Purpose: website delivery, security, troubleshooting, and ensuring system stability.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in operating a secure, functional website).
5) Cookies, similar technologies, and consent
We use cookies and similar technologies. Where required, we ask for your consent via our cookie banner before using non-essential technologies (e.g., analytics or marketing). You can withdraw or change your consent at any time via the cookie settings.
6) Tools we use
Google Analytics 4 (GA4)
We use Google Analytics 4 to measure and understand how visitors use our website (e.g., pages viewed, interactions, approximate location, device information). GA4 may use cookies or other identifiers depending on your consent choices and our configuration.
Purpose: website analytics and performance measurement.
Legal basis: Art. 6(1)(a) GDPR (consent), where cookies/identifiers are used for analytics.
Google tag / Google Tag Manager and Consent Mode
We use Google tagging (e.g., Google tag / Google Tag Manager) to implement and manage measurement and marketing tags. We may use Google Consent Mode so tags adjust their behavior based on your consent choices.
Purpose: tag management; measurement based on consent.
Legal basis: Art. 6(1)(a) GDPR (consent), where cookies/identifiers are used.
Meta Pixel (Facebook/Instagram)
We use the Meta Pixel to measure campaign performance, build audiences, and (if enabled) show advertising to people who have visited our website (remarketing). This may involve cookies/identifiers and event data (e.g., page views or conversions), depending on your consent choices and our configuration.
Purpose: advertising measurement and marketing.
Legal basis: Art. 6(1)(a) GDPR (consent).
Google Search Console
We use Google Search Console to understand how our website appears in Google Search (e.g., indexing status, search queries, impressions). Search Console is generally not used to set marketing/analytics cookies on your device via our website in the same way as GA4 or the Meta Pixel.
Purpose: SEO and technical monitoring.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in maintaining and improving website visibility and technical performance).
Google Sheets
We may export aggregated results (e.g., performance metrics) and analyze them internally in tools such as Google Sheets. This is typically done using aggregated or campaign-level data. If personal data is included, we process it only to the extent necessary for reporting and performance analysis.
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in measuring and improving our content and marketing), and/or Art. 6(1)(a) GDPR where the underlying tracking relies on consent.
7) Newsletter subscription, emails, and engagement tracking
When you subscribe, we process:
When we send emails, we process:
Purposes: sending the newsletter, managing subscribers, preventing abuse, and improving content and performance.
Legal basis: Art. 6(1)(a) GDPR (consent) for receiving the newsletter; engagement tracking may also rely on consent depending on jurisdiction/settings.Unsubscribe: every email includes an unsubscribe link. You can also contact us at smartliving.coexist983 (at) slmail.me.
8) Recipients and international transfers
We use service providers (processors) such as Beehiiv, Google, and Meta. Depending on the provider and configuration, personal data may be processed in the EU/EEA and may also be transferred to countries outside the EU/EEA (including the United States).
Where applicable, we rely on appropriate safeguards (e.g., Standard Contractual Clauses and/or other transfer mechanisms provided by the service providers).
9) Retention
We store personal data only as long as necessary for the purposes described:
10) Your rights
Under the GDPR, you may have the right to:
You also have the right to lodge a complaint with a data protection authority.
11) Contact
For privacy requests, contact: smartliving.coexist983 (at) slmail.me.
12) Changes to this policy
We may update this Privacy Policy from time to time. The date at the top indicates the current version.